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At a time when the health market is oversaturated with all kinds of strange and complicated products, Kimberly Crupi Dobbins, founder of SIMPLE Squares, set out on a mission to create snacks made of simple, unprocessed ingredients. Rather than following the latest preudo-scientific trends, she sells products made with foods that have always been considered good for you, and probably always will be.
Kimberly’s journey began when she was advised by a doctor to undergo an elimination diet. This inspired her to create a line of snacks that could work with pretty much any elimination diet, and that were both healthy and delicious. A few experiments in her kitchen later, she created what would become the flagship product of her company, SIMPLE Squares.
The “simple” in SIMPLE Squares is derived from the fact that they use only five ingredients, all of which are real food: nuts, honey, vanilla, and a pinch of Himalayan sea salt and herbs. Their team takes great pride in the fact that this simple recipe is made up entirely of unfired, or raw, fare. According to Erin Miller from the SIMPLE team, “the ingredients are not cooked or baked and thus retain the vitamins and minerals often lost in baking.”
Although the ingredients are few and simple, according to Erin, the nut-based protein in SIMPLE Squares makes it a great option for folks who are looking for a variety of free-from diets and sustained energy. While other bars on the market are glorified candy bars full of sugar and rice crisps, SIMPLE Squares’ straightforward recipes keep them free from gluten, dairy, corn, soy, and most importantly, guilt!
Besides making great bars, the SIMPLE team focuses on promoting overall health with a “simple tip of the week” on their blog every week. Kimberly’s biggest tip is to wake up and drink a full glass of water. Staying hydrated offers many benefits to your body and health. She also advises to eat an apple before meals. Like her delicious bars, apples are also surprisingly filling, and may cause you to eat less at meals, if weight loss is a goal.
SIMPLE Squares currently has 8 unique combinations of flavors and spices, and still has other upcoming products under the wrap. As Erin says, “based on health benefits and trends, you never know what might arise out of the SIMPLE kitchen.”
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