Nowadays you can’t expect to have huge sales just because you know how to make good coffee. What consumers are looking for is more than just a product. They buy the whole package – your story, your brand and your online presence as well. They are looking for something unique and authentic. And one of the most powerful tools for that search is social media. … Continue reading How Instagram Can Increase Your Coffee Shop Sales
As a young girl in Sontule, Nicaragua, Doña Lucia spent her days picking coffee from the mountainside. Upon returning home, she would help her mother care for her ten younger brothers and sisters. Finally, when she lay down to sleep at each day’s end, she dreamt. Lucia dreamt of a better life for her family, of access to education and medicine for her community. Instead, … Continue reading The Faces Behind Each Cup
It’s important for a coffee shop now than ever to be informed and keep up with the latest eco-friendly rules and alternatives. In this post we’ve outlined some of our go-to eco options for coffee shops. Continue reading The Environmentally Conscious Mindset, Even Starbucks Adopted.