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How to Get the Most Out of New York Coffee Festival

I attend my fair share of festivals – as a Williamsburg local, I’m at Smorgasburg’s street food extravaganza on a weekly basis – but there’s a completely different experience that comes with attending a festival associated with your work industry. This past weekend, the cups team attended the New York Coffee Festival on Industry Day, and it was my first time representing this company at … Continue reading How to Get the Most Out of New York Coffee Festival

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Change is Brewing: Grand Reopening

More and more coffee shops are opening their doors again; a sight for sore eyes for the coffee drinking community, where a visit to a local coffee shop was only a little about a caffeine habit and almost entirely about routine and daily ritual. This is a small step back to some kind of normalcy that each one of us is craving. Continue reading Change is Brewing: Grand Reopening

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Announcing Coffee for Care

We can’t ignore that our community is being hit hard. The coffee community is enduring some of the toughest times in the hospitality business while healthcare systems across the country are experiencing unprecedented strain due to COVID-19. In these times, many of us feel helpless to support the coffee professionals, healthcare workers and the sick. But every one of us can help in our own … Continue reading Announcing Coffee for Care

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What Coffee Shops Should Know about Square’s New Pricing

Square, a popular credit card processing system, announced last week that it is updating its processing fees from 2.75% to 2.6% + 10c per transaction. While this increase doesn’t sound significant, it has a very significant adverse effect on coffee shops—whose average transaction size is generally smaller but whose total transaction count is generally high. Take, for example, a coffee shop making $40K a month … Continue reading What Coffee Shops Should Know about Square’s New Pricing

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Taste the Rainbow: The Superfood Latte Rundown

Over the past few years, you’ve probably noticed a steady increase in the amount of bright, colorful cafe drinks you see on the street and all over your Instagram, and it’s not just matcha green that’s taking over. With its bright green hue, matcha splashed on the cafe scene a few years ago around 2015 and is now a staple for many cafes. Lucky us, … Continue reading Taste the Rainbow: The Superfood Latte Rundown

Breaking New Grounds: Principles GI Coffee House

Every coffee shop is different, and no one knows that better than you—the coffee shop owners who build a unique story and brand with every cup. Welcome to our latest edition of Breaking New Grounds. We’re all about the little victories working with businesses in the coffee industry, and we enjoy celebrating the news of an independent coffee shop we love signing up for our … Continue reading Breaking New Grounds: Principles GI Coffee House

Change is Brewing: Cleaning vs. Disinfecting

Pre-coronavirus, we were concerned with cleaning, maybe even tossing around the phrase “deep clean” now and again. We were thinking about cleaning in the sense of improving or maintaining the appearance of our shops. While this is still important, there is now an added layer to our “cleaning” regimen; disinfection. Continue reading Change is Brewing: Cleaning vs. Disinfecting

Coffee for Care: 6 weeks, 100 donors, 3 local businesses, 3 hospitals and a lot of caffeine

For the past six weeks, we have been delivering coffees and pastries from cafes in our network to NYC hospitals on the frontline of the coronavirus crisis. This has been possible thanks to the overwhelming support of our community. We received over $2300 in donations from nearly 100 donors. This generosity has helped to bring business to our cafe partners, as well as caffeinate our … Continue reading Coffee for Care: 6 weeks, 100 donors, 3 local businesses, 3 hospitals and a lot of caffeine

An approachable (and profitable!) way to celebrate the holidays with your customers

The holidays always have a way of sneaking up and making it feel like our to-do lists are never ending. The thought of switching up your menu can feel daunting on top of everything else, but getting into the holiday spirit can do more for your business than you think! Continue reading An approachable (and profitable!) way to celebrate the holidays with your customers